The 12th session of the National Female Pretech Training began with the class continuing on social media from the previous class. The class began with discussions on LinkedIn.
Mr Jerry Aidoo, the trainer took the participants through the steps involved in getting started on LinkedIn. Uploading a professional photo, adding your industry and location, Customizing your linked URL, writing a summary about yourself, describing your experiences, adding at least 5 skills or listing your education, connect with 50+ contacts and turning on your “Let recruiters know you are open” are some of the basic steps he highlighted during the discussion.
Next was learning about YouTube and how it works. Mr Aidoo, defined YouTube as a free video-sharing website that makes it easy to watch online videos. The class further discussed YouTube features such as Subscriptions, Commenting, Content Management, Paid Partnerships, Analytics & Insights, Live Streaming, 360-degree videos. The class further discussed how to monetize youtube and also about the highest-paid YouTubers in the world. They went on a lunch break after this.
Returning from their lunch break, Mr Aidoo introduced WhatsApp business to the class and defined it as a free to download messenger app with the small business owner in mind that makes it easy to personally connect with your customers, highlight your products and services and answer their questions throughout their shopping experience. Business Profile, Quick replies, Automatic greeting message, Automatic away messages are the features Mr Aidoo elaborated on.
The class later discussed social media management tools which were defined as Social media the process of analysing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI. A few social media management tools mentioned were Hootsuite, Recurpost, Facebook Business Suite, Twitter Analytics, Instagram/Linkedin Analytics, Buffer, Crowdfire and MavSocial.
The participants were introduced to URL shortener services such as “bit.ly” and “linktr.ee” . These are link management platforms that let you harness the power of your links by shortening, sharing, managing and analysing links to your content.
To conclude, Mr Aidoo stressed on some internet safety and social media protection tips such as remembering your identity is important, practising safe browsing, being aware of strangers, watching out for phishing, choose strong passwords, keeping your social media accounts secure, being careful what you download, being careful of what you post online and who you meet online and importantly, use antivirus software.