Day 1 – Orientation
Code with Agility welcomed the second cohort on Monday 26th July 2021 at the Agility Oiada Training centre at Tema Free Zones.
The orientation began with the trainer Setornam giving an opening prayer. He introduced himself and asked the selected participants to do the same.
The participants took turns to introduce themselves. The monitoring and evaluation officer, Rejoice later spoke about Soronko Academy and Agility partnership. She later encouraged the participants to be committed to the training and also shared her Soronko story to motivate them.
She later asked the participants to share their expectations for the training. Below are a few of their expectations;
- To learn how to create Web design in order to create one for my business.
- To learn social media marketing, to help me take my business online.
- To learn how social media algorithms work.
- To empower young girls in my community with digital skills.
Rejoice Later did an icebreaker activity known as “2 truths one lie”. Participants were given sheets of paper to write their first names in addition to two truths about themselves and a lie. They took turns to identify each other’s truths and the lie.
The trainer Setornam later walked them through the course outline and what they were to expect during the training period.
Rejoice later spoke about the Soronko Academy Alumni and the various opportunities that will be available for the participants towards the end of the training.
She also asked them to fill a pre-evaluation form and later thanked the selected participants for showing up for the day.
The trainer, Setornam, began the session with an introduction to what digital marketing is and the major factors to consider when going digital. According to him, digital marketing is the use of the internet, online-based digital technologies, and media to promote products and services. Digital marketing connects and influences potential customers and already existing customers using various digital platforms. The students were later introduced to various career prospects such as SEO Specialist, UX Designer, Digital Projects Officer, and Chief Marketing Officer in Digital Marketing.
The trainer also explained the different types of Digital Marketing to the students. This included Web, Email and Social Media Marketing. The trainer demonstrated to the class the major things to consider when going digital. This includes your scope (Social, Web or Mobile), Time and Cost( Setting a realistic budget and an achievable schedule), Technology and Content (Deciding if you want to handle the technology and creative aspects yourself).
The trainer took them through a guide on creating an online strategy and introduced them to Unique Selling point (USP), SWOT Analysis And Competitor Analysis (making use of tools such as Google Alert).
The trainer introduced them to (Pay-Per-Click). This means posting your advertisement on a digital platform and paying anytime someone clicks on the ad. Eg. Google Ads, Facebook Ads, Twitter promotions.
The trainer introduced them to some sites that can help them stay up-to-date with information about any topic of interest. This includes; Google alerts and Pocket.
The trainer also walked them through Google analytics and how beneficial it is to businesses online.
The session ended with the trainer asking them to list their businesses on Google.
Day 3 began with the trainer introducing the participants to Website design and development.
He explained to the class that there is a difference between a website designer and a web developer. He said a website is a collection of linked web pages(plus their associated resources) that share a unique domain name.
He also explained that a web page is a simple document displayable by a browser. Such documents are written in the HTML language. A web server is a computer hosting one or more websites.
Hosting means that all the web pages and their supporting files are available on that computer.
He also talked about how a web page can embed a variety of different types of resources such as style information(controls a page’s look-and-feel), scripts(adding interactivity to the page),and media(images, sounds, and videos).
He later explained website design,website development, and the types of web designers available. This includes; web designers, UX Designers, UI Designers, and UX/UI Designers. He also talked about the different kinds of web developers which includes Back-end Developers, Front-end Developers, Full-stack Developers.
The week ended with the trainer walking the participants through the design and development process. This includes; information gathering, content creation, testing and launching, sitemap and wireframe creation and the development phase.