Code With Agility 2.0 wrapped up its 4th week on 20th August 2021. For the first session which happened on, 16th August 2021, The trainer began the session by introducing them to Social Listening and Monitoring. Social listening is tracking, analysing and responding to conversations online and Social monitoring is actively looking for mentions and cases that pertain to your brand, product, keywords, hashtag and conversations.
He also explained the benefits of social listening and Monitoring. The trainer then explained what Content Marketing is, the purpose and benefits of content marketing, content marketing ideas,
He also explained what content strategy is. This is basically using content to achieve your business goals on social media.
He again explained social marketers’ top goals for social media. This included; increasing brand awareness, sales/ lead generation, increasing community engagement, growing one’s brand audience and increasing web traffic.
The trainer later explained how to prepare content for social media. This included thinking about the format, focusing on the audience, keeping it short and thinking of your story in chapters.
He explained to the participants the content type by the media platform. This includes written posts, blogs articles, guides, links to external content, images, videos, and infographics. He later explained what a Call to action is. This is a marketing term for any design to prompt an immediate response or encourage an immediate sale.
He also talked about how to write a call to action. The session ended with the trainer recapping what they have learnt so far by letting them play Kahoot.
The second session began with the trainer recapping what the participants did in the previous session.
He then introduced them to Social Media Engagement. This is the measurement of comments, likes, and shares.
He also talked about calculating social media engagement, how to increase social media engagement and social media engagement tools such as Canva and Hootsuite which can be used for photo editing, clip app and for video editing, GIFs, and analytics.
He later explained how to measure social media engagement as well as social media analytics which is important to measure the success of one’s brand.
He later spoke about social cancellation culture.
This is where people are called out or disapproved or trolled on social media mostly for the wrong reasons. The trainer explained how an individual or a business can recover from social cancellation.
The trainer did a breakout session by asking the participants to the ‘focus dance’ as a way to refresh them.
The session ended with the trainer talking about essential things that are needed.
This included, always remembering to humanize one’s brand on social media, knowing one’s brand voice, not forgetting hashtags, checking and double-checking for spelling errors before posting, and knowing how to use CTA(Call to Action) such as; donate, download, buy, comment, like, etc.
Week 4 wrapped up with a soft skills session with the trainer Setornam on the introduction to mobile photography.
He began by explaining photography as the process of recording or capturing images on a material/device.
He spoke about how technology has evolved and now we have photography at our fingertips with mobile phones and why it is important for entrepreneurs to take advantage of the capability of their devices to capture their products in an appealing way that appeases potential customers.
He later explained the features to look out for in one’s device for great photos. This includes; Megapixels (Resolution), Image/Video Stabilisation, HDR/Zoom(Software Add-ons).
He also walked them through creating a visual identity for a product/brand. This includes; Representation, Knowing your target audience, messaging, understanding and using one’s brand identity and elements.
He later explained how the participants can use their mobile phones properly when capturing moments or products.
He also talked about 3 apps they could use in editing pictures. This includes; Adobe Photoshop Express, Google Snapseed and Picsart.
The session ended with the trainer explaining how to create a product shoot and asked participants to pair and take pictures with their mobile phones.