The third week of the Women In Digital Skills 12.0 kick-started with a continuation of the previous session. The participants were introduced to Social Media Management focused on two major aspects namely, Content marketing & Practical Guides to Social Media Management.
Their trainer, Moses Gameli, asked the women to give their opinions on what Content Marketing was. This was reciprocated by varied answers from the participants. He, however, defined Content Marketing as the method of marketing that involves creating, publishing and distributing content, media or materials to a targeted online audience to stimulate their interest. They went further to discuss the four key roles of Content Marketing which include educating, entertaining, inspiring and convincing. Moses gave examples of posts containing these four elements.
Right after, they discussed how to manage the various social media platforms. He started with Youtube which he explained as a video sharing service where users can create their profiles, upload videos, watch, like and comment on other videos. Moses took the ladies through the interfaces of the platform and how it worked. He mentioned a few features such as Youtube Tv, Music, Kids, Artists and Creator Academy that had been added recently to make using the platform seamlessly. How to create an account, upload videos, adding descriptions to the videos, using hashtags and catchy captions. Their trainer taught them how to use make use of search engine optimization by using particular keywords or phrases that usually pop up when searching for something. For example, if you wanted to post a video about making a smoothie, you have to use captions like “how to make smoothies” because keywords make it easier for your post to be viewed by others.
Next, the classes delved through Facebook and its interface. Facebook was explained as a social networking website that allows users, who sign-up for free profiles, to connect with friends, work colleagues or people they don’t know, online. It allows users to share pictures, music, videos, and articles, as well as their thoughts and opinions with however many people they like. Creating a page, connecting your page to Instagram and Whatsapp and how to manage it were the few steps the trainer took the students through.
The third platform discussed today was Instagram. Instagram was defined as a social media platform that emphasized photo and video sharing. You can take, edit, and publish visual content for your followers to interact with thorough likes, comments, and shares. Moses stressed the importance of using hashtags and catchy captions on this platform because it’s one of the biggest media platforms in the world and if you wanted to be taken seriously, you must make use of the app and its numerous features such as the Instagram stories and reels. The class went on a break after this.
After the break, the ladies were taken through LinkedIn. Moses described LinkedIn as a social network that focuses on professional networking and career development. You can use LinkedIn to display your resume, search for jobs, and enhance your professional reputation by posting updates and interacting with other people. He took the ladies through how the platform worked and how they could set up their profiles and have that professional presence.
Finally, the trainer briefly explained how Adobe Spark could be used in creating social media content which provided templates that could be used for social media content creation and Behance, a platform that one could get inspiration from to create content. Today’s class ended right after the trainer answered some questions the students had.
