Monday, December 2nd, 2019 marked the beginning of a two-day training session for selected young female entrepreneurs at the Miklin Hotel in Accra. The training which was spearheaded by Soronko Academy and sponsored by GIZ was aimed at equipping the selected enterprising women with valuable digital skills to aid in the advancement of their businesses.
In her opening remarks, the chief executive officer and founder of Soronko Mrs. Regina Honu promised an interactive and informative session in the course of the two-day training. She was confident that the participants will be adequately equipped with the skill sets needed to enhance their entrepreneurial skills.
The resident ICT trainer at Soronko, Mr. Cyril Agbewali gave insightful information regarding how to make one’s business successful by making effective use of social media tools. He stressed the importance of knowing one’s customers and choosing the best social media strategy to reach them.
This led to engaging activities where the women were put into teams to create imaginary businesses, and use social media marketing strategies to do promotion and marketing, applying the knowledge they had acquired from the social media marketing session. The activity engendered stiff competition among teams as they raced to see which team best incorporated the day’s lesson into their business model.
Mrs. Regina Honu took the participants through a soft skills session. She shared her story and guided them on online and offline branding and how to strategically position a business on social media. She also trained them on effective presentation skills.
Mr. Agbewali took the participants through blogging and explained how powerful a tool it is for sharing one’s interests and passions to the world. He also taught the ladies how to use Whatsapp for business. He practically asked all participants to download the app and set up a profile on Whatsapp Business.
After lunch, the ladies were introduced to the Kahoot game which helped the facilitators review the ladies’ knowledge, for formative assessment in a fun and engaging way. Mrs. Regina Honu spoke about the importance of having an “elevator pitch” for one’s business to attract investors. She had all the women present a short business pitch and helped them improve their public speaking and confidence by correcting them on their posture, body language, intonation, and the description of their ideas.
We ended the two-day training program with a networking and photo session. We would like to once again thank GIZ for graciously sponsoring this event, and for all those who took the time to come and participate!