Week 3 of Code with Agility began with the trainer, Setornam doing a recap of what they did on the previous day by letting them play a kahoot game.
He later explained what a domain name is and why it’s important. A domain name is the web address people use to find your website and business.
A domain name gives one’s business credibility and puts one in the same online marketplace as its largest competitors. The right domain is easy to remember, connects with customers and enhances your brand.
He also introduced them to WordPress and asked them to create accounts on it.
This is an open-source software you can use to create a beautiful website, blog, or app.
The trainer ended the session by putting the beneficiaries into groups and tasked them to come up with social media strategies for businesses each group picked as their project.
The second session of week 3 started with the trainer recapping a few things that he taught during the previous session.
He later introduced them to how to use WordPress to create websites.
He later explained how to do activation on WordPress.
He also spoke about the various functions of WordPress and how to use them.
He mentioned a few plug-ins they would be using. This includes; Elementor( website builder that delivers high-end page designs and advanced capabilities), Caldera Forms(contact, business card, feedback form, etc), Elements kit(includes; header footer builder, Mega Menu builder, Layout kit,etc), sticky header( this helps to create different header which will only be displayed upon scrolling down the page), loft loader(this helps you to add to add a beautiful animated preloader to your website and have full control of its look, without writing any code).
The trainer later explained what Social Media Marketing is.
He then went on to explain the stages of purchasing Online. This includes, Seeing, thinking, doing and caring. He also emphasized on how to choose the right channels online.
He also talked about Customer touch points. He explained it as the stage when a customer or a potential customer comes in contact with a business.
The trainer also talked about how to figure out a customer’s journey, choosing touch points and analysis.
The trainer explained that Social can be a platform where one can share content, contribute to conversations, build trust, grow the sphere of influence and understand customers.
The trainer later talked about Social Media Strategy from Setting smart goals, Creating audience persona, Conducting a competitive analysis, doing Social auditing, Creating social media content calendar, Evaluating and adjusting your strategy, Gaining Social Media Traction to ways of growing ones network which included Members-Only offers, face-to-face meetups and Entertaining content.
Getting to the end of today’s session, the trainer explained what buyer persona is and the things to consider when putting together your buyer persona and what key performance indicator is.
Week 3 wrapped up with a soft skill session led by Miss Elizabeth Ofori, Senior Program Associate – Emerging Public Leaders of Ghana, on the topic of public speaking.
She began by introducing herself and asked the participants to also introduce themselves.
She defined public speaking as the art of effective oral communication with an audience.
She later spoke about the things to consider before speaking to an audience. This includes; Voice, presentation style, making Eye contact, physical appearance and words.
She later demonstrated to the participants how public speaking is rated using a pie chart to show the percentages. According to the pie chart, words are rated 7%, voice is rated at 38% and Presentation(Body Language) is rated at 55%.
She also spoke about how one’s voice should be used during public speaking. She said depending on the audience and the content of the presentation, it could be lower, louder or slower.
She also spoke about the things to take into consideration about one’s Stage presence.
This includes; imagining what people see, being confident, keeping high energy, making eye contact, body language, posture, hand gestures and physical appearance( Jewellery, Colours, clothes, shoes, hair/scarf, make up, etc).
She later spoke about how to control your nerves. She said it’s important to always use nervous energy to your advantage and also anticipate negative side effects to lessen their impact.
She ended the session by giving them a few tips to remember any time they are to speak to an audience.
This includes; picking a topic you like, spending time to plan the event, preparing the flow and content, back up media/ technology, work on eliminating possible mistakes (Verbal and non-verbal), Practising, dressing appropriately, watching your caffeine intake, making eye contact, starting and ending on time and taming your anxiety.