Soronko Academy has successfully trained one hundred and forty-two(142) participants in the Women in Digital Skills (Cohort 17.0) Program, with one hundred and seventeen(117) participating online and twenty-five(25) in person.
The training ended with a graduation ceremony on Friday, 24th March 2023. The event began with a welcome note from the Project Officer, Delphina Duodu.
Next, the trainer, Mr Kwame Oteng, introduced the various projects to be presented by the class. Each participant was tasked to come up with a business idea and create websites and social media accounts for their businesses. With their target consumers, trends and competitors identified, they researched, developed business strategies, and outlined their goals, and digital channels for marketing. Guided by this strategy, the ladies created captivating content for a social media campaign using content creation tools such as chatGPT, veed.io and lovo.ai.
They also used social media tools such as Fruitask to keep their customers engaged and monitored their KPIs by tracking the number of customers gained, customer referrals and customer satisfaction.
The ladies drafted report analyses to understand their strengths, weaknesses, opportunities and threats to improve their businesses.
The participants took turns presenting their business ideas with the trainer sharing his feedback and recommendation on their projects.
Mr Kwame presented certificates to the participants and congratulated them on their hard work. Ms Delphina, the project officer, encouraged them to join the Soronko Alumni Network for diverse opportunities, including CV reviews and interview skills training. The day ended with a group photograph to mark the end of the training season.
The online Women in Digital Skills Cohort 17 class had 6 group presentations for Group A and 5 group presentations for Group B. The groups built websites using WordPress for a Travel and Tour agency, an NGO, a Nursery school, a Cosmetic brand and a Digital Marketing agency. The trainer, Mr Kobina Twum provided constructive feedback on their designs.